Thursday, March 17, 2016

The Face-Swap Phenomenon

How many of you have seen or used Snapchat's crazy face-swap filter? You know, the one where you and someone (or in some cases things) can put your face next to each other and the filter will switch your face with the other? 

That's all I saw ALL over social media during spring break. Whether it was Snapchat Stories, Twitter, Facebook or Instagram, it was almost like I couldn't get away.

But what about the phenomenon of Snapchat itself?

A few years ago many were hesitant to even download this app saying it was for "inappropriate pictures to disappear quickly." But now...from teens to adults to moms to dads...Snapchat has become one of the main avenues of communication and social media. 

Even watching my two best friends from home over break, I'm pretty sure they brought up Snapchat at least every 10 minutes. Some conversations they were having were only on this app while also you can continually view who sees your posts on the "My Story" feature.

So how does an application that's legitimacy was once questioned because one of the highest grossing social media tools?

Stay tuned to future posts to see a breakdown and analysis of Snapchat and learn how we progressed to "The Face-Swap Phenomenon. 

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