1. Social Media Influencers
SMI's are the people who grew to fame and influence from social media...think YouTube or Vine famous. It's important to realize not all influencers are ones you should reach out to for a campaign, especially because most of them ask for payment now. But you can use platforms like Tapinfluence (check it out) to find influencers related to the company you're working for.
Key note: It's more important to tap into a relevant following of 100 who would be interested over a huge following of 10,000 that might not care.
2. #puppymonkeybaby and McDonald's All Day Breakfast Social Media
Kelly is one of the people who was a part of Mountain Dew's PuppyMonkeyBaby initiative (that crazy SuperBowl ad, check it out here), and he was on the team who created an algorithm to message every person who had ever asked McDonald's for All Day Breakfast. Yeah, hearing about those case studies was AMAZING.
3. Know up and coming Social Media Tools
You're not expected to go into the professional world knowing EVERYTHING kid (I gotta tell myself that too). It is important to know what tools businesses are using and to at least be aware of them/how they work. Here are two more important ones to look into:
- Sprinklr
- Tapinfluence
4. Clean up social media, send a thank you card (no, seriously)
You can ace your interview over and over, but if you have a bad social media presence it doesn't matter. Yes, businesses do check those out. And many businesses look at LinkedIn first (WOW)! Also, Kelly explained how he could interview 20 equally qualified people for a position, but the one who leaves a thank-you card is the one who gets the job. Again, kind of a big deal to know.
5. He's a RAPPER
No caption necessary. Check this link out here.
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