7. Four Things to Include in a Social Media Policy
1) How employees use social media
2) What kind of use is discouraged
3) Process to follow if unsure of what is appropriate
4) Consequences of social media misuse
Remember to state who they contact if they have any questions in this policy as well as have correct and incorrect examples they can reference.
8. Four Steps to a Critical Response Plan
1) Social listening protocol (how to look for and find negative feedback, you can use Hootsuite for this too!)
2) List of designated decision makers
3) Step by step action plan (what to do if an emergency happens)
4) Pre-approved messages (based on what emergency happened)
9. Difference Between Quantitive and Qualitative Data for PR
Quantitative=numerical values. Qualitative=collect insight and best when used on a post by post basis. The four areas of measurement for quantitive data are base, reach, engagement, and conversion. Some of the ways you can measure this is follow growth, engagement rate, conversions, email sign-ups, qualified leads, sales transactions, etc. The best advice for qualitative measurement is looking at the posts that didn't perform successfully and analyzing why.
10. What the heck are KPIs?
ANSWER-Key Performance Indicators! This is the measurable value or person once your campaign has started you want to evaluate.
*Bonus Info*
Hootsuite has a bomb analytics area where you can customize what you want to see on a function called Boards. This is useful if you have certain data you need to show your employer or client.
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