Many weeks ago I wrote a post titled, "What Does Public Relations Mean to Me?" and I explained how I came to know and breathe the world of PR.
Now, after a full year of devotion to this major and some course specifically teaching me the ins and outs of this industry, I could probably recite what public relations is whether it's regarding its benefits to businesses or the difference between PR and marketing in my sleep.
I still strongly stand by my original, basic definition of PR I wrote in my first post, "Public relations is a career field that can include so many different personalities and skills while expanding into so many other interests from medical to sports to non-profit to government. If asked to define PR, I would simply state that pubic relations is promoting your passion."
This semester specifically, I have learned a lot more about the technical sides of PR in my course PR Writing than anything else. I feel like I could whip out a press release, social media content calendar, ghost quotes, speech, boilerplate, media pitch or all of the above pretty well. It's been exciting to learn just how essential PR is in client relations not just to the public but internally or to different media sources as well.
One of the best things I love about public relations is that it is EVERYWHERE!!! There are many instances the public does not realize how PR weaves in and out of almost every area of business. Even when there is a crisis like an inappropriate tweet from a worker or a sexist poster at a university that causes a student outrage...it all involves PR and maintaining the company's image...the brand.
I will close with this: let's just say once you put on the PR goggles...there's no taking them off.
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